Leadership is a choice not a rank and a privilege that must be earned each day through our actions and decisions.

After 15 years leading a media and advertising agency as President and CEO, I've gathered insights worth sharing.

What follows is my leadership playbook. It's not perfect—no playbook is and it’s completely unverified. But these are the principles that helped me build motivated teams, create clear direction, and foster an environment where I believe most people felt genuinely engaged in their work. I'm sharing them because sometimes the simplest approaches have the most profound impact.

Take what resonates, adapt what fits your style, and perhaps these lessons from my journey can help illuminate yours.

Why am I writing these posts?

Years ago, a friend gave me some wise advice: Never regret the things you do, only the things you never take the chance to do

Jim Price
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Note: these are 100% my thoughts and learnings as written by a combination of: a digital agent that I created that includes over 200 speeches I wrote during my tenure as a leader, AI tools such as Claude and ChatGPT to better organize and annotate and good ole me just writing in my Evernote.